Marketers Push Back on MRC Ad Viewability Standards

February 26, 2015

The online ad industry is going through a transition. Increasingly, marketers and advertising agencies are insisting they should pay only for ads that actually appear on users’ screens, as opposed to parts of web pages people never see. To most across the industry, the concept of buyin…

Dentsu Agency mcgarrybowen Resigns Sears Account

February 26, 2015

Dentsu-owned creative agency mcgarrybowen has resigned its Sears Holdings account, sources confirm. The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Read more: htt…

M&C Saatchi acquires stake in São Paulo shop Santa Clara

February 26, 2015

M&C Saatchi has bought a 25 per cent stake in the Brazilian agency Santa Clara for more than £10 million. Read More

Alex Bogusky to Launch Social-Good Start-Up

February 25, 2015

It would appear that Crispin Porter + Bogusky Co-Founder Alex Bogusky is launching a new venture. Sources say the entity will be called Spiffly, which is being described as a sort of aggregated network of "companies and professionals making and supporting a new generation of consumer product…

Caterpillar '#BuiltForIt Trials -- Lantern Festival' by Ogilvy & Mather New York

February 25, 2015

Heavy-machine maker Caterpillar continues its #BuiltForItCampaign by Ogilvy & Mather New York. The video series shows the brand's machinery tackling difficult tasks. Previous videos show construction of a massive sand castle or playing a giant game of Jenga. Read more: