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Industry

September 18, 2014


IPG Mediabrands, the media investment arm of Interpublic Group, has agreed to acquire Promoqube, Turkey’s first preferred marketing developer (PMD) and social media agency. Read more: http://goo.gl/Z94pgA

People

September 17, 2014


MEC hired Fernando Monedero as head of digital for Latin America. Monedero will be based in Miami, MEC's Latin America headquarters and replaces Juan Bongiovanni who left the agency. He joins the agency from Havas Media Group where he was senior vice president, head of digital specialties o…

Agencies

September 17, 2014


Dentsu-owned 360i is heading west to establish its first West Coast office, in Los Angeles, the agency has confirmed. Read more: http://goo.gl/ihG2NX

Account Moves

September 17, 2014


Hovis has appointed Mother London to its creative account after a competitive pitch. Read more: http://goo.gl/wD9P5s The Gate London has landed advertising and marketing business for Chiltern Railways. Read more: http://goo.gl/SjnsSq DLKW Lowe has picked up the advertising account fo…

Industry

September 16, 2014


Microsoft has agreed to buy the publisher of indie gaming phenomenon Minecraft for $2.5bn (£1.5bn), with the tech giant set to close the deal at the end of 2014. Read more: http://goo.gl/fFc0lu