SK-II: Face the Wild | Face the Camera Extreme Expeditions
1st of March 2017 – In a new series of short vignettes presented by SK-ll with National Geographic, four celebrities from around the world travel to some of the most extreme and beautiful places on earth to put themselves and their skin to the test with SK-II’s iconic Facial Treatment Essence.
The series, which premieres today, comprises of four riveting short vignettes following the unique adventures of four loyal SK-II users and celebrities, Kasumi Arimura, award winning Japanese actress, Chiara Ferragni, global fashion icon, Nini, celebrated Chinese actress and Lee Siyoung, top South Korean actress and national boxer as they subject their skin to the perils of some of the world’s toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America.
In “Face The Wild”, follow Hannah Reyes, National Geographic Explorer as she documents and explores diverse ecosystems, topographies and cultures with each of the four celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat and pollution.
In “Face The Camera”, celebrities bravely take on a one of a kind on-location beauty shoots with notable fashion photographers—Jesper Mcilroy and Kirk Cheung to see if their skin truly withstood the test of the environments with the help of SK-II’s Facial Treatment Essence.
The Proof of Pitera™
SK-II Facial Treatment Essence is made up of over 90% Pitera™, a natural bio-ingredient containing vitamins, amino acids, and minerals. Pitera™ helps skin retain its natural functions, so your skin stays Crystal Clear, now and always.
With over 50 micro-nutrients, the signature ingredient Pitera™ conditions skin and helps soothe skin surface concerns that can be caused by a range external aggressors such as harsh UV and pollution.
When conditioned by Pitera™, skin is also able to lock moisture from within over time to overcome dryness, which can be caused by exposure to extreme hot and dry as well as cold and dry conditions.
SK-II: Face the Wild | Face The Camera ft. Kasumi Arimura
Kasumi Arimura, top Japanese actress and SK-II brand ambassador, battles harsh UV, sweltering heat and biting insects on a photo assignment in the oppressively hot and dense Yanbaru jungle in Okinawa, Japan. Watch her expedition and extreme experience here https://youtu.be/eA3eBOykQdc.
SK-II: Face the Wild | Face The Camera ft. Chiara Ferragni
Chiara Ferragni, global fashion icon, undergoes a stressful expedition to explore the ancient topography of the parched and scorching Anza Borrego Desert, one of the most arid places in Western America, fighting dehydration, dizziness and dry heat. Watch her extreme expedition:
SK-II: Face the Wild | Face The Camera ft. Nini
Nini, top Chinese actress and SK-II brand ambassador, endures a challenging trek through a frozen and moisture-less mountain range in Northern China , subjecting her skin to the tortures of bitterly cold sub-zero temperatures and arid conditions. Watch her extreme expedition here https://youtu.be/UcXNayUG77U
SK-II: Face the Wild | Face The Camera ft. Lee Si Young
Lee Si Young, top Korean actress and national boxer, ventures into one of the most stunning but dangerous locations on earth—Indonesia’s active Ijen Volcano taking on the strains of harmful sulfuruous fumes. Watch her extreme expedition here https://youtu.be/h40kGbqclTk.
“We continue to discover new miracles of Pitera™ and especially its ability to maintain Crystal Clear Skin no matter what condition you are in. We have teamed up with National Geographic to bring four of our SK-II loyal users and celebrities on grueling expeditions to some of the most extreme environments on earth to pit their skin against the harsh elements. We hope this groundbreaking campaign will inspire women with the confidence to see the world with no constraints and experience the transformative power of Crystal Clear Skin.”--Sandeep Seth, Marketing Director, Global SK-II
“ National Geographic embodies a relentless pursuit to go further, to push boundaries, and to be pioneering in everything we do. Therefore there was no better partner for SKII in completing the Face the Wild, Face the Camera Extreme Expedition series. We are pleased to have provided guidance and in-field expertise for these series of vignettes to some of the most extreme places on earth.” –Yamini Ashish, Senior Vice President of Advertising Sales & Partnerships, FOX Networks Group, APAC and Middle East
SK-II Facial Treatment Essence:
SK-II’s iconic Facial Treatment Essence contains over 90% Pitera™, the brand’s signature ingredient discovered more than 35 years ago. Since it was introduced, the Facial Treatment Essence has helped women around the world achieve crystal clear skin. Pitera™ contains amino acids, vitamins, organic acids and minerals that transform the skin along five dimensions of firmness, texture, radiance, spot control and wrinkle resilience. Over 50 micro-nutrients that are found in Pitera™ help condition skin, lock in moisture from within over time and soothes skin surface concerns caused by external aggressors such as UV and pollution.
About SK-II
For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to “change destiny” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk2.com.
