Title | Next day you'll be okay |
Agency | BBDO Russia Group |
Campaign | Next day you'll be okay |
Advertiser | Bayer HealthCare LLC |
Brand | Alka-Seltzer |
Date of First Broadcast/Publication | 2013 / 5 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Tagline | Next day, you'll be okay |
Story | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
Philosophy | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
Problem | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
Media Type | |
Chief Creative Officer | igo lutz |
Creative Director | Mihai Coliban |
Senior Art Director | Aaron John Nielsen |
Producer | Marina Shponko |
Account Director | Darya Arkharova |
Senior Account Manager | Boris Sorokin |
Production Studio | Masked Brothers |
Brand manager | Svetlana Neeva |
Junior brand manager | Sergey Arkhipov |
Copywriter | Andrey Sivkov |