| Title | Cleaner |
| Agency | Ogilvy UK |
| Campaign | 33% Longer |
| Advertiser | SmithKline Beecham |
| Brand | Lucozade |
| Posted | April 2000 |
| Product | Sport |
| Business Sector | Non-Alcoholic |
| Tagline | Keeps you going 33% longer. |
| Story | Acleaner outside in the corridor of a gymnasium is waiting with her trolley to clean the room. We cut to see Alan Shearer running at a steady pace on the treadmill. To the cleaner's annoyance Alan just keeps running and running. Super: 'Lucozade Sport keeps you going 33% longer'. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Copywriter | Vicki Maguire |
| Art Director | Dorte Nielsen |
| Director | Bruce Hunt |
| Actor / Celebrity | Alan Shearer |
| Executive Creative Director | Steve Dunn |
| Creative Director | Mark Fairbanks |
| Copywriter | Mark Fairbanks |
| Typographer | Chris Priest |
| Photographer | Spencer Rowell |
| Art Director | Paul Cottrell |
| Production Company Producer | Lenard Dorfman |
| Creative Director | Christen Monge |
| Production Company | RadicalMedia |
| Agency Producer | Andrew Shelton |
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