Alexander Kent
Photographer at M&C Saatchi (UK) Limited
London, United Kingdom
TitleDetect Childhood Eye Cancer
Agency
Campaign Detect Childhood Eye Cancer
Advertiser CHECT
Brand CHECT
Date of First Broadcast/Publication 2014 / 12
Business Sector Disease Awareness, Support Groups & Associations
Story Flash photography is one of the easiest ways to detect a life-threatening eye cancer called Retinoblastoma. The tumour can develop in young children from birth and often reflects back as a white pupil. Early detection is the key to saving their sight and their lives. So we developed CHECT Flash Photo Posters to show parents that they can detect eye cancer in their child simply by taking a photo.http://www.chect.org.uk/cms/ 
Media Type Web Film
Length
More Information http://www.chect.org.uk/cms/
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