Title | Detect Childhood Eye Cancer |
Agency | Wunderman |
Campaign | Detect Childhood Eye Cancer |
Advertiser | CHECT |
Brand | CHECT |
Date of First Broadcast/Publication | 2014 / 12 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | Flash photography is one of the easiest ways to detect a life-threatening eye cancer called Retinoblastoma. The tumour can develop in young children from birth and often reflects back as a white pupil. Early detection is the key to saving their sight and their lives. So we developed CHECT Flash Photo Posters to show parents that they can detect eye cancer in their child simply by taking a photo.http://www.chect.org.uk/cms/ |
Media Type | Web Film |
Length | |
More Information | http://www.chect.org.uk/cms/ |
Chief Creative Officer | Matt Batten |
Creative Director | Evan Jones |
Associate Creative Director | Stefanie Digianvincenzo |
Art Director | Evan Jones |
Copywriter | Stefanie Digianvincenzo |
Designer | Kevin Guild |
Account Director | Kiran Mudhar |
Account Executive | Anna-Maria Teemant |
Photographer | Alexander Kent |
Producer | Chris Farmer |