Reporters Without Borders Autria - "Special Postmark"

Serviceplan Group

Serviceplan Group Munich, Germany

4434

Title	Special Postmark
Agency	Serviceplan Group
Campaign	Special Posmark
Advertiser	Reporters Without Borders
Brand	Reporters Without Borders Autria
Posted	July 2011
Business Sector	Human Rights
Philosophy	The International organization Reporters without Borders supports innocently detained journalists worldwide and fights for their discharge. To generate donations to support the organisation's work and to at the same time achieve media support from newspapers, a mailshot was to be created for the International Human Rights Day that made reference to the organisation’s mission in an unconventional way and immediately set the mailshot apart from others at first glance.
Result	The mailing was a great success. As a result newsarticles supporting the organization Reporters without Borders appeared in 28 newspapers in Germany, Austria and Switzerland. This in turn generated donations and publicity.
Media Type	Packaging, Branding & Design
Chief Creative Officer	Alexander Schill
Creative Director	Christoph Everke
Creative Director	Cosimo Moeller
Creative Director	Alexander Nagel
Account Supervisor	Nadine Wintrich