André Furlanetto
Account Director at AlmapBBDO
São Paulo, Brazil
TitleEncontros
Agency
Campaign Encontros
Advertiser Claro
Brand Claro
PostedJune 2007
Product Institutional
Product (original language) Institucional
Business Sector Telecommunications Services
Story A man answer the cell phone on the street and millions of bubbles of Claro leave the mobile like a route that attract the people who see it on the street. The crowd follow the way of Claro bubbles and the announcer says: “ It’s time to be part of a community with more than 130 millions of clients and it doesn’t stop to grow. It´s time to decide where, when and who do you want to be with. It´s time to have the life in your hands and change to Claro”.
Story (original language) No comercial, um homem atende o celular na rua e, ao fazê-lo, milhares de bolinhas da Claro começam a “sair” do aparelho, formando um rastro que atrai as pessoas que passam por ele na rua. Enquanto a multidão segue o caminho traçado pela Claro, o locutor fala em off: “É hora de fazer parte de uma comunidade com mais de 130 milhões de clientes e que não pára de crescer. É hora de poder decidir onde, quando e com quem você quer estar. É hora de ter a vida na sua mão e mudar para a Claro”.
Media Type Magazine
Creative Director
Editor
Art Director
Photographer
Agency Producer
Account Director
Account Executive
Sound Design Company
Editor

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