Corona Extra - "Can Morph"

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the community Miami, United States

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Brand: Corona Extra
Country: United States

Advertiser: Crown Imports LLC

Title	Can Morph
Agency	the community
Campaign	Can Morph
Advertiser	Crown Imports LLC
Brand	Corona Extra
Date of First Broadcast/Publication	2015 / 3
Business Sector	Beers, Ciders, Lagers
Story	Brand New School Hits the Beach to Introduce the New Corona Can Brand New School recently directed and produced the debut broadcast spot introducing the new Corona Extra cans. The result is a dazzling piece of 3D animation that celebrates summer in all its radiant glory, and was created in association with agency La Communidad. The can itself is the star of the show, as it transforms fluidly from one iconic summer symbol to the next – morphing from palm trees to flip flops to a beach ball to the relaxing blue waters of the ocean.
Philosophy	Creative Director Robert Bisi and the Brand New School CG team created stunning aluminum art, utilizing all the features of the new can to transport the viewer to a truly serene summertime vision. The picturesque beach scenes manage to impart the easy-going, sunny feeling that has always been associated with drinking a Corona. “The idea was to create the feeling of a perfect summer,” said Bisi. “The way the camera drifts, the shift in lighting, the twinkle in the distance — they all work in unison with the vignettes of the can and the shadows of people. Together they evoke that sense of nostalgia and relaxation that is uniquely Corona.” This spot comes on the heels of recent Brand New School projects such as Nike SB’s “Skate Free,” debuting their latest skateboarding sneakers, “Play With Oreo” for the cookie brand’s worldwide 2015 campaign, and a series of spots introducing the new line of Google Nexus products.
Media Type	Television
Length	30 seconds
Executive Creative Director	José Molla
Creative Director	Rodrigo Butori
Art Director	Aaron Willard
Copywriter	Aaron Zimroth
Copywriter	Matias Blazevic
Copywriter	Ibon Iraola
Producer	Andy Murillo
Executive Producer	Laurie Malaga
Account Team	Erika Rivera
Account Team	Sophia Gonzalez
Account Team	Maryanne Dammrich
Production Company	Brand New School
Creative Director	Robert Bisi
Designer	Brandon Minton
Designer	Mara Smalley
Designer	Sakona Kong
Designer	Waka Ichinose
CG Leads Technical Director	Adam Newman
CG Leads, Technical Director	Robin Kim
3D Animation	Leo Juarez
3D Animation	Kim Im
3D Animation	Ian Mankowski
3D Animation	Hao Cui
3D Animation	Robin Kim
3D Modeling, Rigging	Leo Juarez
3D Modeling, Rigging	Gorostieta
3D Modeling, Rigging	Gabriela
3D Modeling, Rigging	Kim Im
3D Modeling, Rigging	Ian Mankowski
3D Modeling, Rigging	Hao Cui
3D Modeling, Rigging	Robin Kim
3D Lighting	Hao Cui
3D Lighting	Adam Newman
3D Particles, VFX	Ian Mankowski
3D Particles, VFX	Thomas Briggs
3D Particles, VFX	Eric Rosenthal
Storyboard Artist	Tristyn Pease
Storyboard Artist	Max Forward
Compositor	Maithy Tran
Compositor	Scott Uyeshima
Compositor	Adam Newman
Editor	Sean U’ren
Executive Producer	Paul Abatemarco
Producer	Amy Russo
Producer	Beth Vogt
Music, Sound Design	Circle of sound
Executive Producer	Guillermo de la Barreda
Mix	Lime Studios