Good Books - "Metamorphosis"

String Theory Auckland, United States

4755

Title	Metamorphosis
Agency	String Theory
Campaign	Metamorphosis
Advertiser	Good Books
Brand	Good Books
Date of First Broadcast/Publication	2012 / 3
Business Sector	Online Retail, E-store
Story	Hunter S. Thompson sits at his desk and ponders where he should purchase Kafka’s “Metamorphosis.” What follows is a drug-fueled rant featuring some mind-melting animation that both pays homage to Thompson and promotes Good Books, the online bookseller that passes all its profits through to Oxfam.
Philosophy	It is not very often that we have the opportunity to create a graphic equivalent of a drug fueled rant bringing all of our collective skills to bear. And it is almost unfathomable that we could actually do something like this and benefit a good cause. The Buck team dug deep, channeling our inner gonzo, to direct and produce this homage promoting Good Books, the online bookseller that passes all its profits through to Oxfam. A big thanks to String Theory in NZ for bringing us this script, Antfood for their amazing audio stylings, to Thor for giving his voice and to all the artists who made this something we are proud of.
Media Type	Web Film
Music Company / Composer	Antfood
Sound Design Company	Antfood
Design	Buck
Animation/3D	Buck
Art Director	Buck
Director	Buck
Production Company	Buck