Print Production Consultant & Head of Print Production
at
Publicis One
Lisboa, Portugal
| Title | A brochure made entirely without energy |
| Agency | Leo Burnett Publicidade, lda. |
| Campaign | A brochure made entirely without energy |
| Advertiser | EDP Foundation |
| Brand | EDP Foundation |
| Posted | February 2014 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The EDP Foundation, through its A2E (Access-to-Energy) area, provides sustainable energy solutions to poor, non-electrified communities. Its projects have been implemented in many regions across Africa and South America, taking life-changing energy access to thousands of people in need. In order to present these projects, EDP Foundation asked us to make a simple brochure. But instead of going straight to our computers and printers, we did the opposite. We put ourselves in the place of those people and decided to make it under the same conditions. From designing to printing it in large quantities, everything was made without electricity. Even the process was documented manually: its making of was shot with a LomoKino 35mm and the photos were taken with an goal with this project is, not only to present EDP Foundation's work, but also to make people think about the millions of people that live without any access to energy around the world (almost 1/5 of world's population). |
| Media Type | Case Study |
| Length | |
| Market | Portugal |
| Executive Creative Director | Luciana Cani |
| Art Director | Nuno Salvaterra |
| Designer | Emanuel Serôdio |
| Designer | Nuno Salvaterra |
| Copywriter | Steve Colmar |
| Director | Hugo Lage |
| Producer | Antonio Junior |
More Work
SEE ALLNext Bank
- BRAND:
- Banco Bradesco
- AGENCY:
- R/GA
LX Celsius
- BRAND:
- Lisbon City Council
- AGENCY:
- Leo Burnett Publicidade, lda.
Stories of Hope
- BRAND:
- Red Cross Portugal
- AGENCY:
- Leo Burnett Publicidade, lda.
Hope Store +
- BRAND:
- Red Cross Portugal
- AGENCY:
- Leo Burnett Publicidade, lda.