| Title | Awakening the Beast |
| Agency | Taivas Ogilvy |
| Campaign | Awakening the Beast |
| Advertiser | Atria Oy |
| Brand | Wilhelm |
| Posted | December 1999 |
| Product | Meat Sausage |
| Business Sector | Fresh Meat, Sausages |
| Tagline | If you can smell it, you're one of us. |
| Media Type | Television |
| Length | |
| Copywriter | Markku Haapalehto |
| Art Director | Eija Hakala |
| Agency Producer | Arto Manninen |
| Director | Olli Rönkä |
| Director of Photography (DOP) | Mark Stubbs |
| Production Company | Elohopea Filmi |
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