Title | Beach |
Agency | Y&R Praha |
Campaign | Coleman Sleeping Bags |
Advertiser | Camping Gas |
Brand | Coleman |
Date of First Broadcast/Publication | 2011 / 12 |
Business Sector | Leisure & Sport Equipment |
Story | This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel. |
Media Type | Magazine |
Chief Creative Officer | Jaime Mandelbaum |
Creative Director | Jaime Mandelbaum |
Creative Director | Marco Antonio do Nascimento |
Art Director | Atila Martins |
Copywriter | Martina Vesela |
Retoucher | Furia |
3D Graphics | Marek Motalik |