Tiffany & Co - "A New York Minute "

Ogilvy Worldwide

Ogilvy Worldwide New York, United States

13372

Brand: Tiffany & Co
Country: United States

Advertiser: Tiffany & Co.

Title	A New York Minute
Agency	Ogilvy Worldwide
Campaign	Tiffany & Co. — A New York Minute
Advertiser	Tiffany & Co.
Brand	Tiffany & Co
Date of First Broadcast/Publication	2015 / 4
Business Sector	Watches
Story	In the new spot, ‘New York Minute’ the historic foundations of hardwork and passion that New York City was built on are celebrated through visually captivating imagery and inspirational words. The film depicts triumphant people of NYC defying failure and discovering inspiration, showing that truly anything can happen in a New York minute.
Philosophy	The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store. Soon after, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the New York Minute was established. Today, Tiffany & Co. honors Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch which was built by the Swiss, but actually inspired by the city that put horology on the map.
Media Type	Television
Length	65 seconds
Sound Effects	Henryboy
Chief Creative Officer	Chris Garbutt
Global CMO	Lauren Crampsie
Creative Director	Debra Fried
Art Director	John Doyle
Senior Copy Writer	Parker Sims
Associate Creative Director	Guido Boehm
Executive Producer	Maureen Phillips
Senior Producer	Alexis Stember
Executive Music Producer	Karl Westman
Executive Group Director	Leyland Streiff
Account Supervisor	Kat Bear Brown
Account Executive	Aniella Opalacz
Production Company	Believe Media
Director	Bruno Aveillan
Cinematographer	Tristan Sheridan
Edit	VFX
Music	"Waited for You" Slow Magic