| Title | Wallaby |
| Agency | Doner |
| Campaign | Endangered Species - Fuller Smith & Turner |
| Advertiser | Fuller Smith & Turner |
| Brand | London Pride |
| Posted | June 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Whatever you do, take Pride |
| Story | A tactical campaign, run throughout the Rugby World Cup 1999. (1 of 5 executions). Illustration of a wallaby, with both the Latin name and an encyclopaedian description of the species. The description has been altered to relate in a humorous way to the Australian rugby team. |
| Media Type | Billboard |
| Market | United Kingdom |
| Creative Director | Paul Cardwell |
| Copywriter | Chris Kirk |
| Art Director | Ivan Davies |
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