Title | Corporate Film |
Title (original language) | Film Corporate |
Agency | Publicis Consultants |
Campaign | Corporate Film |
Advertiser | Dexia |
Brand | Dexia |
Date of First Broadcast/Publication | 2007 / 1 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Without long term view, you can't build nothing |
Tagline (original language) | Sans durée on ne construit rien |
Philosophy (original language) | Démontrer ce qui fait de Dexia une banque à part : une banque humaniste et aux perspectives de long terme. Limplication ne vaut que sur la durée. |
Problem (original language) | Développer la notoriété et lattractivité de Dexia en tant que groupe. |
Media Type | Television |
Length | |
Market | France |
Creative Director | Dominique Chevalier |
Creative Team | Christophe Peyraque |
Creative Team | François Lelong |
Account Manager | Florence de Haas |
Advertising Manager | Marc Meyer |
Director | Johan Perjus |
Agency Producer | Valérie Judek |