Title | One Night Stand |
Agency | DDB San Francisco |
Campaign | One Night Stand |
Advertiser | IFP/West |
Brand | Los Angeles Film Festival |
Posted | March 2004 |
Business Sector | Trade Shows, Events & Festivals |
Tagline | Everyone Likes to Watch |
Philosophy | DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown. |
Problem | How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes? |
Media Type | Television & Cinema |
Length | |
Market | United States |
Executive Creative Director | Mark Monteiro |
Creative Director | Kevin McCarthy |
Creative Director | Ed Cole |
Art Director | Feh Tarty |
Copywriter | Danielle Vieth |
Copywriter | Steve Peckingham |
Director | Don Rase |
Production Company Producer | Sharon Groh |
Agency Producer | Connie Myck |
Music Composer | Andrew Gross |
Editor | Michael Bartoli |
Post Production | Michael Bartoli |