| Title | Irresistible |
| Agency | Wieden + Kennedy |
| Campaign | The Smell of the Wild |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | February 2013 |
| Product | Wolfthorn |
| Business Sector | Deodorants |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
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