Hummer - "Chairs"

Modernista!

Modernista! Boston, United States

5600

Title	Chairs
Agency	Modernista!
Campaign	Chairs
Advertiser	General Motors Corp.
Brand	Hummer
Posted	August 2005
Business Sector	Cars
Story	This spot truly breaks new ground in the automotive category (and in most categories for that matter) on so many fronts. First of all, the use of modern dance to convey not only precision and performance, but to give you a sense of what it is like to experience the H3 as well. Secondly, an original dance music trak from a world-renowned DJ, and finally, the apparent and dramatic implosion of a new black midsize H3. As has been the case on a number of previous HUMMER spots, we will be debuting this spot next week as a :60 and a :30. We will also be creating a "Behind the Scenes" video about this incredible HUMMER production that will soon be availible to view on HUMMER.com.
Media Type	Television
Length	60 seconds
Market	United States
Special Effects / VFX	Methodstudios
Executive Creative Director	Lance Jensen
Executive Creative Director	Gary Koepke
Art Director	Gary Koepke
Copywriter	Lance Jensen
Agency Producer	Charles Wolford
Production Company	RadicalMedia
Editor	Angus Wall
Director	Daniel Askill
Director of Photography (DOP)	Toby Irwin
Artist	Paul Oakenfold