Title | Get your Energy back |
Agency | Saatchi & Saatchi EMEA |
Campaign | Get your energy back |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Posted | November 2010 |
Product | Auris HSD |
Business Sector | Cars |
Tagline | Get your Energy back |
Story | Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD |
Philosophy | The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August. |
Problem | Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system. |
Media Type | Television |
Executive Creative Director | Adrian Caddy |
Art Director | Steve Carlin |
Art Director | Williams Tattoli |
Art Director | Stijn Klaver |
Account Supervisor | Luca Neyroz |
Account Supervisor | Florian Voigt |
Advertiser's Supervisor | David Brimson |
Advertiser's Supervisor | Dario Giustini |