Title | The missing tool |
Title (original language) | L’outil qui manquait |
Agency | New BBDO |
Campaign | Making Menus |
Advertiser | INPES |
Brand | INPES |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Government & Other Authorities |
Story | The tool present on the Mangerbouger.fr site allows to help French people to eat better daily while proposing to them ideas of various menus; seasonal, gormet et good for their health while repecting the nutritional guide of the national health nutrition programme. |
Story (original language) | Il s'agit du film TV présentant "LA FABRIQUE À MENUS" de l'INPES. L'outil présent sur le site Mangerbouger.fr permet d'aider les Français à mieux manger au quotidien en leur proposant des idées de menus variés, de saison, gourmands et bons pourleur santé en respectant les repères nutritionnels du Programme national nutrition santé (PNNS) |
Media Type | Television & Cinema |
Length | |
Market | France |
Advertiser's Supervisor | Anne-Juliette Serry |
Advertiser's Supervisor | David Heard |
Account Manager | Jeanne Delbard |
Account Manager | Sophie Paturel |
Creative Director | Stéphanie Bergues |
Creative Director | Bruno Lena |