| Title | Tarzan |
| Agency | Grupo Zapping Comunicación, S.A. |
| Campaign | Tarzan |
| Advertiser | Walt Disney |
| Brand | Walt Disney |
| Posted | December 1999 |
| Product | Pressbook for a Movie |
| Business Sector | Cinema Production |
| Story | The press book was sent to journalists to announce Walt Disney's new cartoon version of Tarzan. Every detail suggested age and authenticity: a well-worn cover, water stains and a leather cord holding it all together. The text and illustrations described the movie, its characters and how it was made, while 3 dimensional scenes could be viewed through the lens of an old-fashioned accordion-type camera that was folded between the pages. |
| Media Type | Others |
| Market | Spain |
| Creative Director | Uschi Henkes |
| Associate Creative Director | Urs Frick |
| Copywriter | David Palacios |
| Art Director | Gabriel Huesco |
| Agency Producer | Marisa Benavides |
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