| Title | Pledge Posters |
| Agency | Dentsu Jayme Syfu |
| Campaign | I Vow Signature |
| Advertiser | Gabriela Philippines |
| Brand | Gabriela Philippines |
| Posted | January 2011 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | I vow to fight violence against women |
| Philosophy | On their 25th Anniversary, Gabriela renewed their commitment to protect women's rights through the iVow signature campaign. To encourage more people to sign, we decided to show how each and every pledge could help lessen the pain. |
| Media Type | Case Study |
| Chief Creative Officer | Merlee Cruz Jayme |
| Copywriter | Merlee Cruz Jayme |
| Executive Creative Director | Eugene Demata |
| Executive Creative Director | Katrina Tapang |
| Art Director | Eugene Demata |
More Work
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- AGENCY:
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Rainy
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Winter
- BRAND:
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- AGENCY:
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