Gatorade - " Gatorade Billboard Refrigerator"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brazil

8345

Title	Gatorade Billboard Refrigerator
Agency	lew'lara\TBWA
Campaign	Billboard Refrigerator
Advertiser	PepsiCo Inc.
Brand	Gatorade
Date of First Broadcast/Publication	2014 / 1
Business Sector	Soft Drinks, Tonics
Philosophy	Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match
Result	With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV.
Media Type	Case Study
Length	61 seconds
Market	Brazil
Creative Director	Manir Fadel
Creative Director	Felipe Luchi
Creative Director	Cesar Herszkowicz
Creative Team	Bernardo Romero
Creative Team	Vinny Couto
Creative Team	Ricardo Dolla
Account Manager	Valentina Ursini
Account Manager	Gabriela Marino
Production Company	7 Films
Editor	Roberto Pereira
Sound Production	Mugshot Sound Producer
Voice	Animal Studios
Photographer	Paola Vianna
Photographer	Thiago Angst
Retoucher	Andre Santos
RTV	Luzia Oliveira
RTV	Michele Pavao