Title | Weapons |
Agency | Y&R Mexico |
Campaign | Knowledge Is Power |
Advertiser | Librerías Gandhi S.A. de C.V. |
Brand | Gandhi Bookstores |
Posted | June 2015 |
Business Sector | Drugstores, Specialty Stores |
Story | A knowledge-fueled riot, defying police aggression with books in the affecting :90 Weapons for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs. A renegade leader hurls a book at the opposing officers, initiating the clash that, despite the brutal actions of law enforcement, leaves the book-wielding revolutionaries victorious. |
Media Type | Television |
Length | |
Chief Creative Officer | José Montalvo |
Executive Creative Director | Agustin Velez |
Creative Director | Sergio Diaz Infante |
Copywriter | Rodrigo Ramirez |
Art Director | Francisco Hernandez |
Head of Production | Bernardo Salum |
Agency Producer | Noel Abreu |
Production Company | Central Films |
Director | Rodrigo García Saiz |
Director of Photography (DOP) | Beto Casillas |
Executive Producer | Mauricio Francini |
Editing Company | Central Films |
Editor | Jorge Hernandez |
Colorist | Ricky Gaussis |
Post Production Coordinator | Patricia Guerra |
Post Production | Leonel Perez |
Music Company / Composer | Sonideros |
Music Producer | Ramiro Del Real |
Music Producer | Renato del Real |
Music Composer | Ramiro Del Real |
Music Composer | Renato del Real |