Title | Happy Together |
Agency | Publicis USA |
Campaign | Washington State Potatoes |
Advertiser | Watatos |
Brand | Watatos |
Date of First Broadcast/Publication | 1999 / 2 |
Business Sector | Fresh Vegetables, Fruits |
Tagline | I love Watatos |
Story | This is a tongue-in-cheek story of love with a larger than life Watato. The spot opens as the "potato" paddling in a canoe with its real people family. The scene moves to a picnic setting in a field, reminiscent of the 1950's. All the food spread across the redcheckered table cloth is made from Washington State Potatoes, called Watatos. The family enjoys a day in the park, with mom and the potato frolicking in the field, and finally running toward each other to embrace. She is obviously quite taken by the Watato. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Happy Together |
Creative Director | Gail Grosso |
Copywriter | Randy Nargi |
Art Director | Lori Rodhall |
Agency Producer | Caroline Blair |
Director | Young Kim |
Production Company | Tony Kaye Films |
Music | The Turtles |