Gail Grosso
Copywriter at Publicis Seattle
Seattle, United States
TitleHappy Together
Agency
Campaign Washington State Potatoes
Advertiser Watatos
Brand Watatos
Date of First Broadcast/Publication 1999 / 2
Business Sector Fresh Vegetables, Fruits
Tagline I love Watatos
Story This is a tongue-in-cheek story of love with a larger than life Watato. The spot opens as the "potato" paddling in a canoe with its real people family. The scene moves to a picnic setting in a field, reminiscent of the 1950's. All the food spread across the redcheckered table cloth is made from Washington State Potatoes, called Watatos. The family enjoys a day in the park, with mom and the potato frolicking in the field, and finally running toward each other to embrace. She is obviously quite taken by the Watato.
Media Type Television
Length
Market United States
Soundtrack Happy Together
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company
Music

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