Nectar - "Nectar Rewards Scheme (1)"

WCRS

WCRS London, United Kingdom

5708

Title	Nectar Rewards Scheme (1)
Agency	WCRS
Campaign	Nectar Rewards - Loyalty Management
Advertiser	Loyalty Management UK
Brand	Nectar
Posted	November 2002
Business Sector	Retail, Distribution & Restaurants
Story	This is the £12m multi-media, mass-market launch of a new consumer loyalty programme Nectar. Nectar has been founded by four sponsors Sainsburys, Barclaycard, Debenhams and BP. Nectar will be launched and operated on behalf of the sponsors by Loyalty Management UK. The campaign thought is Rewards are sweeter with Nectar. Its now easier for customers to get the rewards they want without such a long wait, as all the points automatically come to Nectar whenever they shop at Sainsburys, Debenhams, or BP, and whenever they use their Barclaycard. Because they only have one account, they can earn more points, more quickly than before from the UKs biggest companies. The creative idea in the TV commercial is the transformation of the everyday into the fantastic. So we see what we think are everyday objects goods from Sainsburys, Debenhams and BP, and credit cards from Barclaycard, magically transformed into fantastic rewards. We ultimately see that all of these rewards are contained within a magical Nectar city as the question is posed - Who knows what your shopping will turn into with Nectar?
Media Type	Television & Cinema
Length	10 seconds
Market	United Kingdom
Creative Director	Leon Jaume
Art Director	Tony Hardcastle
Copywriter	Gary Dawson
Account Director	Liz Darran