| Title | Performance |
| Agency | Publicis London |
| Campaign | Va Va Voom - Renault |
| Advertiser | Renault |
| Brand | Renault |
| Posted | August 2003 |
| Product | Clio |
| Business Sector | Cars |
| Tagline | Va Va Voom |
| Story | Building on from the Size Matters campaign, the question is raised "What's Va Va Voom". Thierry Henry features in the ad and cool associations are designed to substantiate the answer. |
| Philosophy | The ageny solution was to develop a long term ad roperty using the communication proposition, Clio, the car that gives you extra Vavavoom. This was achieved by using Thierry Henry who is young, cool, chic, successful and plays with style and panache making him the ideal person to promote th car that embodies the same traits. The campaign consisted of TV, Press, Web, DM, outdoor etc... |
| Problem | Renault wanted to remain ahead of the competition. Our task was to reposition the clio towards a younger audience biasest towards Men without alienating the female audiences. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Gerry Moira |
| Copywriter | Ira Joseph |
| Art Director | Jackie Steers |
| Production Company | RadicalMedia |
| Director | Tarsem Singh "Tarsem" |
| Production Company Producer | Richard Martin |
| Agency Producer | Caroline Black |
| Actor / Celebrity | Thierry Henry |
| Account Director | Tim Grace McDonald |
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