Volkswagen Amarok - "Crow"

Ogilvy South Africa

Ogilvy South Africa Cape Town, South Africa

12508

Title	Crow
Agency	Ogilvy South Africa
Campaign	Crow - Volkswagen Amarok
Advertiser	Volkswagen
Brand	Volkswagen Amarok
Date of First Broadcast/Publication	2010 / 10
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive ‘as the crow flies’ - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds (South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability.
Problem	Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand.
Media Type	Television
Production Company	Velocity Films
Editing Company	Deliverance Post Production
Special Effects / VFX	BlackGinger
Editor	Ricky Boyd
Director of Photography (DOP)	Paul Gilpin
Cinematography	Paul Gilpin
Producer	Helena Woodfine
Agency Producer	Emma Lundy
Director	Greg Gray
Creative Director	Jacques Massardo
Executive Creative Director	Chris Gotz
Account Director	Shaun Stemmett