| Title | GIANT - Everyday Rider Sponsorship |
| Agency | Leo Burnett |
| Campaign | Everyday Rider Sponsorship |
| Advertiser | Giant Bicycles Australia |
| Brand | Giant |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Bicycles |
| Story | Giant Austrailia’s “Everyday Rider Sponsorship” created by Leo Burnett Melbourne asked ordinary cyclists to be the spokespeople for the brand during the 2011 Tour de France. Leo Burnett Melbourne Case Study: How Giant Australia opened their sponsorships to everyday riders during the 2011 Tour de France. The sponsorship of famous athletes has become the formula for selling sporting goods the world over. To connect with the 99% of cyclists who aren't professionals, during the 2011 Tour de France, Giant Australia via Leo Burnett, Melbourne opened their sponsorships to everyone, offering an official contract to 30 everyday riders. |
| Media Type | Television |
| Sound Production | Final Sound |
| Art Director | Justin Nagorcka |
| Copywriter | sarah mcgregor |
| Executive Creative Director | Jason Williams |
| Director | Marcus Flack |
| Director | Dave Schmidt |
| Production Company | Liquid Creations |
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