Title | Wall Fall |
Agency | DDB Canada |
Campaign | Poker Lotto |
Advertiser | British Columbia Lottery Corporation |
Brand | Poker Lotto |
Date of First Broadcast/Publication | 2011 / 6 |
Business Sector | Lottery & Gambling |
Philosophy | Poker Lotto is a new game that gives its players the chance to win instantly at purchase and again later in a nightly draw. To promote the value of having more than one chance we filmed a series of commercials made up entirely of outtakes and bloopers. The campaign consists of two :30 second TV spots and six :15 second TV spots as well as extra outtakes and an extended blooper reel that can be found on Poker Lotto’s YouTube channel: http://www.youtube.com/pokerlotto |
Media Type | Television |
Production Company | OPC |
Audio Engineer | Craig Warrian |
Sound Producer | Craig Zarazun |
Audio Post Production | Wave Productions |
Casting | Sean Milliken |
Colorization | Claudio Sepulveda |
Editor | Matthew Griffiths |
Post Production | Cycle Media |
Cameraman | Ed Callaghan |
Director | Brian Lee Hughes |
Agency Producer | Jenn Dunbar |
Account Executive | Tamara Brown |
Copywriter | Neil Shapiro |
Art Director | Daryl Gardiner |
Associate Creative Director | Daryl Gardiner |
Creative Director | Cosmo Campbell |
Creative Director | Dean Lee |