Jesus Ovejero
Managing Director at Manifiesto
Madrid, Spain
TitleDaddy Toons News
Agency
Campaign Daddytoons
Advertiser General Motors Corp.
Brand Opel
Date of First Broadcast/Publication 2015
Philosophy In Spain, people listen to the radio in the morning and in the car. More than 80% of listeners are found in this time slot. This is the reason why we considered it would be effective to create a content that would work well in this time slot. We redefined a world known section as are the morning news, creating radio content capable of attracting the attention of parents and children. For the first time, OPEL created a format which parents and children can listen to in the car, taking advantage of the most famous cartoon voices in the world. 
Media Type Television
Length
Account Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Agency Producer
Director

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