Title | Better in French |
Agency | BBDO Oslo Reklamebyrå AS |
Campaign | Better in French |
Advertiser | Fjordland |
Brand | Yoplait |
Posted | November 2006 |
Business Sector | Yogurt |
Tagline | Some things are better in French |
Story | A typical French movie is badly dubbed with a weird Norwegian accent. It's clear that the Norwegian language has no place in this film. Super says "Some things are better in French", and we cut to Yoplait logo. |
Philosophy | To position Yoplait as a very French Yoghurt in comparison to the "Norwegian" position of TINE. |
Problem | We needed to position Yoplait clearly against their big Norwegian competitor TINE who owns the market. |
Result | Advertising awareness from 5% to 52% within the first weeks of the campaign. |
Media Type | Television |
Length | |
Market | Norway |
Executive Creative Director | Petter Gulli |
Copywriter | Petter Gulli |
Director | Henrik Lagerkrantz |
Account Director | Yngve Holtberget |
Art Director | Joachim Haug |
Production Company | Social Club |