| Title | Artery / Fatty Cigarette |
| Agency | Havas London |
| Campaign | Tobacco Control - Department of Health |
| Advertiser | British Heart Foundation |
| Brand | British Heart Foundation |
| Date of First Broadcast/Publication | 2004 / 1 |
| Product | Anti-Smoking Message |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly. |
| Result | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Hastings |
| Copywriter | Liz Whiston |
| Art Director | Dave Shelton |
| Agency Producer | Simon Devine |
| Production Company | Large |
| Director | Daniel Kleinman |
| Producer | Johnnie Frankle |
| Director of Photography (DOP) | Stephen Blackman |
| Advertising Manager | Nick Adkin |
| Account Planner | Frank Reitgassl |
| Account Planner | Kate Waters |
| Deputy Planning Director | Kate Waters |
| Account Supervisor | Simon Toaldo |
| Editor | Steve Gandolfi |
More Work
SEE ALLFatty Cigarette - Reveal
- BRAND:
- British Heart Foundation
- AGENCY:
- Havas London