| Title | Edible Desert Survival Guide |
| Agency | Y&R Dubai |
| Campaign | Edible Desert Survival Guide |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Posted | March 2012 |
| Business Sector | Cars |
| Problem | While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. |
| Media Type | Branded Book |
| Executive Creative Director | Shahir Zag |
| Creative Director | Shahir Zag |
| Creative Director | Joseph Bihag |
| Art Director | Joseph Bihag |
| Copywriter | Guillaume Calmelet |
| Copywriter | Khaled Said |
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