Title | Pram |
Agency | Åkestam Holst /NoA |
Campaign | Pram |
Advertiser | UNICEF |
Brand | UNICEF |
Posted | December 2004 |
Product | Charity |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The sound of a baby crying is triggered when people pass the empty pram. When leaning over to read, a VO that calls for child registration is triggered. "Every day 136,986 children are born that do not exist." |
Media Type | Outdoor/Out of Home |
Market | Sweden |
Copywriter | Mark Ardelius |
Art Director | Johan Landin |
Art Director | Andreas Ullenius |
Account Supervisor | Per Westberg |
Advertiser's Supervisor | Andreas Engstrand |
Advertiser's Supervisor | Kjell Månsson |
Advertiser's Supervisor | Jonna Liljendahl |