| Title | Towels |
| Agency | MullenLowe MENA |
| Campaign | Towels |
| Advertiser | Unilever |
| Brand | Axe |
| Date of First Broadcast/Publication | 2006 / 12 |
| Product | Shower Gel |
| Business Sector | Toiletries |
| Tagline | The Axe Effect |
| Story | We took AXE shower gel to where it is used, showers and locker rooms in gyms. Branded towels demonstrating the benefits of using AXE were given out to clients on entering the gym. |
| Media Type | Promotional Products |
| Market | United Arab Emirates |
| Other | Ma'n Abutaleb |
| Account Director | Kunal Joshi |
| Other | Param K |
| Creative Director | Clinton Manson |
| Copywriter | Clinton Manson |
| Creative Director | Dominic Stallard |
| Art Director | Dominic Stallard |
More Work
SEE ALLTiny Tantrum
- BRAND:
- CLEAR ANTI-DANDRUFF SHAMPOO
- AGENCY:
- MullenLowe Singapore
Bridezilla
- BRAND:
- CLEAR ANTI-DANDRUFF SHAMPOO
- AGENCY:
- MullenLowe Singapore