Leandro Filloy
Buenos Aires, Argentina
TitleDVD
Agency
Campaign Norte The Best Excuse Ever
Advertiser AB Inbev
Brand Norte Beer
PostedJune 2011
Business Sector Beers, Ciders, Lagers
Philosophy Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever.
For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes.
The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together. 
Media Type Television & Cinema
Length
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Agency Producer
Agency Producer
Account Director
Account Director
Production Company
Director Felipe & Pancho
Executive Producer
Director of Photography (DOP)

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