Title | The Lake |
Agency | Saatchi & Saatchi NY |
Campaign | Take Comfort in Our Strength - Tylenol |
Advertiser | Johnson & Johnson |
Brand | Tylenol |
Posted | December 1999 |
Product | Tylenol |
Business Sector | Hygiene & Personal Care Products |
Story | This campaign is about moments of quiet triumph in the lives of real people. People who, despite their aches and pains, exude a positive sense of well-being depending on Tylenol for its strength and trusting it for its safety. The Lake depicts an active elderly woman who takes Tylenol because its the one least likely to interact with her prescription drugs. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Voice Over, Music |
Creative Director | Peter Bevacqua |
Associate Creative Director | Muffy Clarkson |
Copywriter | Muffy Clarkson |
Art Director | Peter Bevacqua |
Agency Producer | Christine Cacace |
Director | Leslie Dektor |
Production Company | Dektor Film |