Leslie Dektor
Director at Dektor Film
New York, United States
TitleThe Lake
Agency
Campaign Take Comfort in Our Strength - Tylenol
Advertiser Johnson & Johnson
Brand Tylenol
PostedDecember 1999
Product Tylenol
Business Sector Hygiene & Personal Care Products
Story This campaign is about moments of quiet triumph in the lives of real people. People who, despite their aches and pains, exude a positive sense of well-being – depending on Tylenol for its strength and trusting it for its safety. “The Lake” depicts an active elderly woman who takes Tylenol because it’s the one least likely to interact with her prescription drugs.
Media Type Television
Length
Market United States
Soundtrack Voice Over, Music
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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