| Title | Free Me |
| Agency | J. Walter Thompson Hong Kong |
| Campaign | Free the moon bear |
| Advertiser | International Fund for Animal Welfare |
| Brand | International Fund For Animal Welfare |
| Date of First Broadcast/Publication | 2012 / 7 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | From the cage that restricts my movementsFrom the open wound in my abdomenFrom the daily extractions of my bileFrom a life of pain, fear, hunger and diseaseOver 12,000 Moon bears are caged, tortured and “milked” in Asia.Free them from a life of torture and pain by rejecting bear bile products.Visit www.ifaw.org and make your pledge to End Bear Farming |
| Media Type | Television & Cinema |
| Art Director | Gary Ng |
| Art Director | Donald Tse |
| Executive Creative Director | Leung Kwok Po |
| Executive Creative Director | Jimmy Lee |