| Title | The Young Professionals Project |
| Agency |
BBR Saatchi & Saatchi
|
| Campaign |
American Express - The Young Professionals Project
|
| Advertiser |
American Express
|
| Brand |
American Express
|
| Date of First Broadcast/Publication |
2012 / 9
|
| Business Sector | Credit Cards
|
| Tagline | Young Professionals Project |
| Story | American Express has launched its Blue Card in Israel. The card is aimed at young professionals, and to promote it we got the aptly named Israeli pop group The Young Professionals involved. They recorded a special music video for American Express Blue, while American Express Israel promoted The Young Professionals Project - a nourishing environment for young business talents - and chose to focus and guide nine young professionals for a year, providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential.The launch also included a party and performance by The Young Professionals, a dedicated microsite on the popular Israeli entertainment website Mako, and an American Express Blue branded edition of Time Out Tel Aviv. |
| Media Type |
Web Film
|
| Art Director |
Tom Zakai
|
| Creative Director |
Tomer Gidron
|
| Creative Director |
Nadav Pressman
|
| Executive Creative Director |
Yoram Levi
|
| Account Manager |
Sharon Zeevi
|
| Account Supervisor |
Lia Gat
|
| Client Supervisor |
Maya Salamon
|
| Production Manager |
Gali Starkman
|
| Head of Production |
Dorit Gvili
|
| Associate Creative Director |
Asaf Lupo
|
| Account Planner |
Guy Gordon
|
| Strategic Planning Director |
David Kosmin
|
| Copywriter |
Liron Cohen
|