Title | The Dilemma |
Agency | Publicis Italy |
Campaign | The Dilemna |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Beers, Ciders, Lagers |
Story | Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room. |
Media Type | Ambient |
Length | |
Executive Creative Director | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Strategic Planner | Bela Ziemann |
Associate Creative Director | Aureliano Fontana |
Associate Creative Director | Bruno Vohwinkel |
Executive Producer | Silvia Cattaneo |
Account Manager | Lorenza Montorfano |
Executive Creative Director | Marco Venturelli |
Executive Creative Director | Luca Cinquepalmi |
Associate Creative Director | Polina Zabrodskaya |
Account Manager | Giada Salerno |
Strategic Planner | James Moore |
Account Manager | Maria Elena Gaglianese |
Art Director | Laura Aondio |
Copywriter | Francesca Vitello |