| Title | Parking |
| Agency | DDB Amsterdam |
| Campaign | Bigger Than It Is - Volkswagen Lupo |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | December 1999 |
| Product | Lupo 3L |
| Business Sector | Compact & Small Cars |
| Story | A driver is parking a compact Lupo by Volkswagen into a very large parking spot. The process is takes a long time because the driver is cautiously parallel-parking the car: slowly backing up... slowly pulling forward... When he is finished, he looks at his parking job and is surprised by the amount of space around the car. The ad finishes with the text, "It feels bigger than it is." |
| Media Type | Television |
| Length | |
| Market | Netherlands |
| Creative Director | Michael Jansen |
| Copywriter | Marcel Hartog |
| Art Director | Bas Engels |
| Agency Producer | Marloes van der Berg |
| Director | Maarten Treurniet |
| Director of Photography (DOP) | Barry Ackroyd |
| Production Company | Publicis / 25 FPS |
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