An old man receives his first air ticket from his son as a gift. This film traces traces his thoughts and emotions as he makes it to the airport for the first flight of his life.
Philosophy
Do a film that in an evocative manner depicts the emotions that every human being experiences before his or her first flight.
Problem
Flying in India has always been for the well-to-do. Air Deccan pioneered the low fare airline revolution in India. This communication seeks to assert Air Deccan's achievement in bringing flying within the reach of every Indian.
Result
The film is one of the most loved advertisements of 2005 in India. Air Deccan is the company that both consumers and media credit with having ushered in the revolution in the Indian skies that has seen people from all walks of life now flying.