Title | Teradata |
Title (original language) | Tom's Market |
Agency | J. Walter Thompson Technology |
Campaign | Tekken |
Advertiser | NCR |
Brand | Teradata |
Posted | April 2001 |
Product | Teradata Solutions |
Business Sector | IT Solutions & Professional Networks |
Story | Tom walks into a store and they have all the products he personally likes, as the same with Lisa etc. etc. |
Philosophy | Develop an international TV campaign demonstrating in a unique way the merits of knowing your customer. |
Problem | How do we demonstrate that you can really know your customer. |
Media Type | Television |
Market | Japan |
Creative Director | Marlin Neufeld |
Copywriter | Jeff Perry |
Art Director | Marlin Neufeld |
Agency Producer | Linda Areft |
Director | Brian Aldrich |
Actor / Celebrity | Hunter Bodin |
Director of Photography (DOP) | Andrzej Sekula |
Production Company | Coppos Films |