| Title | Venturedome Oil can |
| Agency |
Mustoes
|
| Campaign |
Launch - Venturedome
|
| Advertiser |
Venturedome
|
| Brand |
Venturedome
|
| Posted | July 2000 |
| Product |
Venturedome.com
|
| Business Sector | Banking, Finance, Law & Insurance
|
| Story | Two simple and stylish illustrations of some cogs and an oil can labelled 'Your Business' and 'Venturedome.com' respectively. Body copy expands on this metaphor, explaining how having a good business idea is one thing but knowing how to make it work smoothly and succesfully is another - Venturedome is here to make it happen. |
| Philosophy | By using the everyday parallel of cogs being oiled to work most efficiently, it was possible to communicate what Venturedome can do for businesses quickly and simply, avoiding hundreds of words of copy. Five executions ran in total, each with its own focus such as business start-ups or MBOs, between them building the full picture of the Venturedome offering. Each was tailed with concise body copy calling the business man to action. The ads use the corporate colours of black and orange to great effect resulting in strongly branded and impactful press work. |
| Problem | In a world where venture capitalism feels intimidating and funding unobtainable, Venturedome wants to be synonymous with the new entrepreneurial spirit of the UK and the place to go for anyone who's ever had a great business idea but never known what to do with it. |
| Media Type |
Newspaper
|
| Market | United Kingdom |
| Creative Director |
Alan Morrice
|
| Copywriter |
Rosie Elston
|
| Art Director |
Mary Sue Lawrence
|
| Illustrator |
Ian Bilbey
|
