Title | What If? |
Agency | Wieden + Kennedy |
Campaign | What If - Nike |
Advertiser | Nike |
Brand | Nike |
Posted | February 2004 |
Business Sector | Sportswear |
Tagline | Just do it. |
Story | "What If?" poses a simple question, could a great athlete in one sport be a great athlete in another sport? What if Lance Armstrong had been given boxing gloves instead of a bike when he was child? "What If?" touches on the desire it takes for athletes to excel. |
Media Type | Television |
Length | |
Market | United States |
Editing Company | MacKenzie Cutler |
Sound Design Company | MacKenzie Cutler |
Actor / Celebrity | Andre Agassi |
Actor / Celebrity | Lance Armstrong |
Actor / Celebrity | Randy Johnson |
Actor / Celebrity | Marion Jones |
Actor / Celebrity | Brian Urlacher |
Actor / Celebrity | Michael Vick |
Actor / Celebrity | Serena Williams |
Advertiser's Supervisor | Nancy Monsarrat |
Creative Director | Mike Byrne |
Copywriter | Mike Byrne |
Creative Director | Hal Curtis |
Art Director | Hal Curtis |
Agency Producer | Jennifer Smieja |
Director | Ulf Johansson |
Line Producer | Phillipa Smith |
Editor | Gavin Cutler |
Special Effects / VFX | Sea Level |
Music Company / Composer | Eleven |
Graphics | W+K Studio |
Production Company | Smith & Jones |
Creative Director | Sebastian Stagno |
Music Company / Composer | Elias Arts |
Account Executive | Holly Day |
Account Executive | Michael Chase |
Producer | Phillipa Smith |
Sound Design Company | Marc Healy |