Title | Dance at Liverpool Street Station |
Agency | Saatchi & Saatchi |
Campaign | Life's for sharing - T mobile |
Advertiser | T-Mobile |
Brand | T-Mobile |
Date of First Broadcast/Publication | 2009 / 1 |
Business Sector | Telecommunications Services |
Tagline | Lifes for sharing |
Story | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
Philosophy | Lifes For Sharing. |
Problem | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
Media Type | Television |
Length | |
Market | United Kingdom |
Copywriter | Steve Howell |
Art Director | Paul Silburn |
Art Director | Kate Stanners |
Art Director | Rick Dodds |
Account Planner | Gareth Ellis |
Account Manager | James Griffiths |
Production Company | Partizan London |
Director | Michael Gracey |
Production Company | The Mill London |