Skype - "Simon the Saxophone-Playing Squid"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

14201

Brand: Skype
Country: United States

Advertiser: Skype

Title	Simon the Saxophone-Playing Squid
Agency	Pereira O'Dell
Campaign	A Skype e-book original: Simon the Saxophone-Playing Squid
Advertiser	Skype
Brand	Skype
Date of First Broadcast/Publication	2015 / 7
Business Sector	Telecommunications Services
Tagline	The things we can do.
Story	Simon the Saxophone-Playing Squid is a collaboration between Skype, Pereira & O'Dell, illustrator Darren Farrell and the Little Waves Band. With work hours and business trips increasing across the country, parents are finding it more difficult to make it home in time for story time with their children. Simon the Saxophone-Playing Squid is a free digital children’s book offered by Skype that parents can read to their children over Skype via screen sharing for the ultimate bedtime story. This is just one example of the many ways parents can use Skype in their everyday lives to spend quality time with their children. To activate the screen sharing feature, during a video call, click the "+" button and select "share screen". Once this is complete you're ready to take the underwater journey together. In the original story, Simon is a curious sea creature who discovers an unfamiliar object at the bottom of the sea. With the help of his friends, he figures out just what this strange thing is and discovers a new passion. Go to skype.com/storybook to read the book and download the song for free. Also watch the video showing how the artists collaborated over Skype to produce The Squid Song, an original song with lyrics found in the back of the book. Parents can read Simon the Saxophone-Playing Squid to their children with Skype's screen sharing feature, ensuring they never have to miss story time again, even during business trips or late nights at the office. Simon the Saxophone-Playing Squid is part of the larger Skype campaign launched by Pereira & O'Dell in 2014, "The Things We Can Do", which shows how real people use Skype to enhance their everyday life. See more skype.com/together.
Media Type	Other Animation
Soundtrack	Simon The Saxophone-Playing Squid
More Information	http://skype.com/storybook
Chief Creative Officer	PJ Pereira
Executive Creative Director	Molly Parsley
Associate Creative Director	Michael Gurman
Copywriter & Saxophone player	Simon Friedlander
Production Designer	Carolina Penner
Production Designer	Joseph Sabota
Sr. Project Manager	Lindsey Anderson
Proofreader	Loni Geerlings
Co-Director Client Services	Ivy Truong
Account Director	Mona Gonzales
Account Supervisor	William de Ryk
Account Executive	Jessica Zou
Associate Account Executive	Ryan Gordon
Senior Integrated Producer	Jason Marr
Integrated Production	Judy Kreiter
Editor	Collin Kriner
Director of Communication Strategy	Joshua Brandau
Sr. Print Producer/Art Buyer	James Sablan
Director of Business Affairs	Russell Nadler
Strategy Director - Media and Distribution	Jasmine Summerset
Director of Strategy	Molly Cabe
Associate Director of Communications Strategy	Ashley Wells
Senior Brand Strategist	Lucas Goodbody
Social Media Strategist	Katie McKinley
Book Illustrator	Darren Farrell
Musician	Dani Fine
Musician	Jordan Wainer
Director of Public Relations	Molly Parsley