HP x Not Impossible Labs - "Don's Voice"

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Brand: HP x Not Impossible Labs
Country: United States

Advertiser: Hewlett-Packard

Title	Don's Voice
Campaign	#VoiceYourLove
Advertiser	Hewlett-Packard
Brand	HP x Not Impossible Labs
Date of First Broadcast/Publication	2015 / 2
Business Sector	Computers, PDAs & Calculators
Story	How will you #BendTheRules with technology and #VoiceYourLove this Valentine’s day?Copy “ #VoiceYourLove https://www.youtube.com/watch?v=LtSCe... " and Tag the one you love. To download Don's interface, go to http://www.notimpossiblelabs.com/#!do... To continue learning more about the story, visit http://www.notimpossiblenow.com/labs/... For more about the SpeakYourMind Foundation and the work they're doing, visit http://speakyourmindfoundation.org/ To learn more about the HP x360 Don uses to communicate, visit http://www.hp.com/x360 For press inquiries, please email publicity@notimpossiblelabs.com Don's Voice - A Not Impossible Project Presented by HP Don’s Voice is a heart-warming look at the true story of Don and Lorraine Moir, a farm family debilitated by ALS. Don and Lorraine married in 1989. Six years and three children later, Don was diagnosed with ALS. Week by week, Don lost more of his motor-neurological functions. Then on May 21, 1999, Don Moir was fitted with a ventilator. He hasn't spoken since. Don communicates via a letter board: a simple sheet of paper with the alphabet divided into quadrants. Letter-by-letter, word-by-word, the disease has forced Don to communicate silently through others for over a decade. After hearing Not Impossible Founder Mick Ebeling on the radio, Lorraine contacted Not Impossible to help create a digital solution for her husband. The Not Impossible team, led by volunteer Javed Gangjee, utilized its know-how, the HP x360 Convertible PC and SpeakYourMind Foundation software to develop a simple interface that replicated Don’s paper letter board. Don was now able to access a new world of technology and communication for the first time since being diagnosed. Through this simple technology, Don independently wrote a love letter to his wife and was able to audibly say "I Love You, Lorraine” for the first time in 15 years. Don’s life with technology has just begun. Not Impossible's mission is to "Help One, Help Many," and it takes brave people, like Don Moir, to inspire us to action. How will you #BendTheRules with technology and #VoiceYourLove? Special Thanks to:Don, Lorraine, Andrew, Luke, & Emily Moir for their courage & dedication to Help One, Help Many. Javed Gangjee, Dan Bacher and the SpeakYourMind team for their tireless efforts to give a voice to those who need one. HP for believing in Not Impossible and our commitment in technology for the sake of humanity. Alan Yu, Todd Herskovitz and Maggie Hughes from YouTube who were huge advocates and supporters of Not Impossible & the Don's Voice Project. And, to Tempt, who got us started and continues to inspire us to action.
Media Type	Web Film
Length	389 seconds
More Information	www.notimpossiblelabs.com
Executive Producer	Mick Ebeling
Executive Producer	Caskey Ebeling
Executive Producer	Elliot Kotek
Executive Producer	Andrew Moir
Producer	Mat Lundberg
Producer	Sophia Dilley
Director of Photography (DOP)	David Usui
Director of Photography (DOP)	Ben Wu
Editor	Matt Chesse
Editor /Sound Mix	Suzanne Goldish
Original Score	Leah Curtis
Color Correction	Beau Leon
Visual Graphics	Simon Robson
Associate Producer	Leah Carnahan
Assistant Editor	Scott Chrisman
Assistant Editor	Matthew Sweat
CONTENT MANAGER	Brian Mitchell
Location Production Assistant	Vincent Pun
Marketing and PR	Raconteur