Title | Scramble |
Agency | Saatchi & Saatchi |
Campaign | One-off tactical ad - The MS Society |
Advertiser | The MS Society |
Brand | The MS Society |
Date of First Broadcast/Publication | 1999 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Providing the strengh to figh MS |
Story | The 'ad' involves two pages of actual editorial in The Independent; the reader sees one page of scrambled live editorial in the paper, followed by the actual page of editorial correctly set, the page includes an ad for the MS with the headline that 'MS scrambles messages between the brain and the body'. |
Media Type | Magazine |
Market | United Kingdom |
Creative Director | David Droga |
Copywriter | Mike McKenna |
Art Director | Greg Martin |