Mike McKenna
Creative Director at J. Walter Thompson London
London, United Kingdom
TitleScramble
Agency
Campaign One-off tactical ad - The MS Society
Advertiser The MS Society
Brand The MS Society
Date of First Broadcast/Publication 1999 / 4
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Providing the strengh to figh MS
Story The 'ad' involves two pages of actual editorial in The Independent; the reader sees one page of scrambled live editorial in the paper, followed by the actual page of editorial correctly set, the page includes an ad for the MS with the headline that 'MS scrambles messages between the brain and the body'.
Media Type Magazine
Market United Kingdom
Creative Director
Copywriter
Art Director

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